Why Every Fashion Retailer Should Embrace Resale: It’s Easier Than Ever!
Are you ready to shake up your fashion brand with something old yet totally new? The re-sale revolution is transforming the fashion industry from the inside out. My last article looked at the rise of general pre-loved platforms ie Vinted. In this article I’m focusing on how brands can incorporate re-sale of their own products into their model. With sustainability not just a buzzword but a business imperative, re-sale is quickly moving from a niche trend to a core component of fashion retail. And guess what? It’s projected to outpace the growth of traditional retail by leaps and bounds, hitting $84 billion by 2030. Brands are welcoming the additional revenue stream re-sale creates whilst unlocking new customer segments and empowering and re-engaging existing customers.
Seamless Integration with White Label Solutions
Thanks to innovative companies like Recomme, Archive, and Continue, adding re-sale to your fashion brand couldn’t be easier. These pioneers offer white-label platforms that integrate smoothly with your existing setup, enabling your customers to resell, recycle, or even upcycle their wardrobes. It’s a win-win: your brand stays fresh and relevant, and your eco-footprint shrinks, whilst someone else handles the complexities.
Recomme - White Labelled Circularity Platform
Resale Solutions | Archive (archiveresale.com)
The Benefits of re-sale:
Boosted Revenues: Open new revenue streams as shoppers flock to both buy and sell.
Enhanced Customer Loyalty: Keep your shoppers coming back to see what’s new—or old!
It’s a big step forward in embracing a more circular business model
Regulations Are Coming: 30 years worth of regulation is expected to land in the next 18 months. As the world tightens up on waste, integrating re-sale aligns your business with global sustainability goals. Shockingly, only 1% of clothing waste is currently recycled, with the majority ending up in landfills or incinerators.
By extending the lifecycle of fashion items, resale significantly reduces the environmental impact by decreasing the demand for new production, which in turn reduces the industry’s carbon footprint and waste.
Consumer Demand Is Driving Change
With 67% of consumers, especially millennials and Gen Z, preferring to shop pre-loved, the message is clear: they want fashion that feels good in every sense of the word. Re-sale not only meets this demand but also amplifies your brand’s reputation.
The Future is Circular
Imagine a world where fashion not only looks great but also does good. As we approach 2025, embracing the re-sale revolution isn’t just an option; it’s essential. Incorporating resale into your business model is becoming a necessity to stay relevant, compelling you to rethink and revitalize your approach to fashion. Can your brand afford not to evolve in this direction?