The festive season is upon us, and with it comes the temptation of overstocking our fridges. Yet, amidst all the craziness of holiday planning, it’s time to rethink how we shop, and why we shop the way we do.

As the countdown to Black Friday begins, the once universally anticipated shopping frenzy is undergoing a transformation. For 2024, some brands are eagerly jumping into the deal arena, while others are stepping back to focus on values like mindful consumption and environmental responsibility. Let’s dive into who’s in, who’s out, and what it means for consumers.

According to Google, the UK is the number 1 country searching for gifts this week and Secret Santa is the top trending related topic. Secret Santa is a popular part of holiday celebrations in the UK, but this traditional exchange often leads to waste; with cheap, novelty items that too often end up unused and tossed out, contributing to the estimated 60 million unwanted gifts and 108 million rolls of wrapping paper that hit UK landfills each Christmas.

Today is World Kindness Day so we’re celebrating the little things that make a big difference.

At the heart of Galeries Lafayette in Paris, Club Tresor offers a treasure trove of timeless charm in its preloved children’s section: a collection of vintage, unworn sweaters, each hand-knitted by grandmothers in the south of France from the 1970s to the 1990s. What a find!!

This week felt like a tough week for many reasons, but then Jo and I were asked to speak at The Green Skills fair at Chelmsford College, to talk to the fashion and creative arts students moving from secondary education to further education and the workplace.

As a sustainable fashion consultant, my recent trip to Paris wasn’t just about sightseeing – it was an opportunity to witness firsthand the inspiring advances in sustainable fashion that France is making.

The True Cost of Returns: Who’s Responsible for Fashion’s Growing Problem?

Black Friday might seem like a shopper's dream, but it has some serious downsides, both for the planet and for retailers.

This October, as we embrace the beauty of autumn, let’s celebrate wool - a fibre that not only keeps us cosy but helps protect our planet.

This World Mental Health Day, let’s celebrate the emotional connection fashion fosters - supporting both ourselves and the planet.

We were thrilled to take part in the Vital Village Festival this weekend, engaging in meaningful conversations about how we can all live more sustainably. Jo and I, representing Our Fashion Fix, had the opportunity to speak about sustainable fashion—discussing how making more conscious shopping choices can contribute to protecting our environment and creating healthier communities.

With Halloween fast approaching, the excitement of picking out the perfect costume is in full swing—especially for the kids. But before you rush out and buy something new, let’s take a moment to think about how we can celebrate Halloween more sustainably.

We’ve all heard of the classic "cost per wear" calculation; you know, where we try to justify that expensive jacket by dividing its cost by how many times we (hopefully) wear it. But what about something a little deeper? Enter "emotional durability."

Building a capsule wardrobe might just be the best style decision you make this season. Less clutter, less stress, more style—what’s not to love?

In the quest for a more sustainable future, the fashion industry is turning to revolutionary strategies that minimize waste and champion responsible production. At Our Fashion Fix, we explore the transformative approaches of zero waste and on-demand fashion.

In today's fashion landscape, transparency is no longer a luxury but a necessity. As conscientious consumers increasingly call for ethical practices across the industry, the push for clear and honest communication about how our clothes are made has never been more critical. At Our Fashion Fix, we delve into why transparency is the cornerstone of ethical fashion and how it fosters a trustworthy relationship between brands and their customers.

In the ever-evolving world of fashion, the spotlight is now on circularity and regeneration, practices that are set to redefine our relationship with clothes. At Our Fashion Fix, we're diving into how these sustainable efforts are not just trends but are essential strides toward a greener planet.

Do you know where your clothes actually come from and are you interested to find out just how many miles that dress, top or pair of jeans have travelled?

Do you want to know more information from the brands you purchase from so you can understand the impact of your purchases and then make better informed decisions going forwards?

Are you ready to shake up your fashion brand with something old yet totally new? The re-sale revolution is transforming the fashion industry from the inside out. My last article looked at the rise of general pre-loved platforms ie. Vinted. In this article i’m focusing on how brands can incorporate re-sale of their own products into their model. Re-sale is projected to out pace the growth of traditional retail hitting $84 billion by 2030. Brands are welcoming the additional revenue stream re-sale creates whilst unlocking new customer segments and empowering and re-engaging existing customers